Fresh Ayer was founded to bring a sense of luxury, fashion forward thinking and a high level of service to a portion of the apparel industry previously devoid of innovation and focus. We believe that America’s plus-size women are every bit as diverse as the female population at large. We therefore strive to focus our intentions on the fashion, environment and service provided in the store rather than the sizes we provide. Visit us to experience the romantic elegance that we have brought to life in our store.
